About
Sunshine Projects Branding is London and Istanbul-based independent strategic boutique Brand Management Consultancy founded in 2010 by Selin Persentili Aral.
Focused on working with Sustainable Destination, Fashion, Wellness Luxury Lifestyle Brands.
The consultancy specializes in Lifestyle Branding: Brand strategy, positioning, management, partnerships, and marketing communications in traditional and digital media.
Based on project requirements, we partner with experts in Brand design, digital design, photography, and videography.
With a passionate approach to each project, our founder works one on one with you to create and launch your brand, identify opportunities, develop strategic partnerships, and sustain and grow your brand based on business objectives. It is also a critical part of our process to outline opportunities to integrate sustainability and wellness into the brand values and actions.
Projects to date range from a wide selection of sectors from Travel & Tourism, Fashion, Food, Finance, Real Estate, Technology, Health & Wellness, Film, Art & Culture. Including working with established holding companies and private businesses, to ambitious entrepreneurs with striving start-ups for global reach.
Sunshine Projects Branding receives projects both locally and internationally from London, Istanbul, New York, Los Angeles, Dubai, and Abu Dhabi.
SELIN PERSENTILI ARAL FOUNDER
Selin Persentili Aral is an entrepreneur, and global brand consultant with 20+ years of experience working in New York, London, Istanbul, Abu Dhabi, and Dubai – holding a global, multi-cultural vision, experience, and network.
Selin Persentili Aral has professional expertise in strategic partnerships and integrated brand communications – inclusive of branding, advertising, digital, traditional, direct, event marketing, and PR – working with fortune 100 corporate companies, government entities, digital start-ups, independent lifestyle brands, and world-leading global brand and advertising agencies.
Selin Persentili Aral focuses on working with Sustainable Destination, Fashion, and Wellness lifestyle brands. At the same time, she comes with diverse experience having worked and collaborated with over 40+ brands across a range of industries including Citibank, Microsoft, AT&T, AstraZeneca, Tourism, and Development Investment Company (Saadiyat & Desert Islands), Mubadala, Sorouh Development, Narin Holding, MUBI, ELSE, see link for more info.
Selin Persentili Aral Persentili is a WPP Alumni who worked at Wunderman, Young & Rubicam Brands, and The Brand Union as A Global Brand Director in New York between 2000-and 2010.
Selin Persentili Aral is also a passionate Sustainability & Wellness advocate: Global Wellness Institute Ambassador, certified as a health & wellness coach, certified yoga, meditation, and mindfulness teacher, and studied online Positive psychology certificate program at UCLA and UPENN.
University of Virginia graduate, 2000 | Currently living between London & Istanbul | Featured on: Wired magazine as a Global Brand Consultant to work with, 2017
Sunshine Projects Branding – International Partners
Sunshine Projects Branding is more than a consultancy. It is a solution partner that works together with national and international partners in the creation, development, and management of brands from strategy to design.
We partner with the best lifestyle Graphic designers, Studios, Web developers, Photographers, Videographers, and event planners based in London, Istanbul, and Dubai depending on the needs of the project.
Based on our core value to integrate sustainability and wellness into the brands’ position in the marketplace, we have also established a partnership with Global Wellness Institute to reinforce the importance of positive impact in the world. Hence, with our partners, we support each destination, fashion, and lifestyle brand we work with in fulfilling this purpose.
Global Wellness Institute
Sunshine Projects Branding is an ambassador for the Global Wellness Institute in the United Kingdom and Turkey. With the mission to consult on creating and developing brands with sustainable and wellness values Sunshine Projects Branding became the first and only ambassador of the Global Wellness Institute in the United Kingdom and Turkey.
The Global Wellness Institute is a non-profit organization with a mission to empower wellness worldwide by educating the public and private sectors about preventative health and wellness.
GWI’s research, programs, and initiatives have been instrumental in the growth of the wellness economy—and in uniting the health and wellness industries.
Global Wellness Institute
Sunshine Projects Branding is an ambassador for the Global Wellness Institute in the United Kingdom and Turkey. With the mission to consult on creating and developing brands with sustainable and wellness values Sunshine Projects Branding became the first and only ambassador of the Global Wellness Institute in the United Kingdom and Turkey.
The Global Wellness Institute is a non-profit organization with a mission to empower wellness worldwide by educating the public and private sectors about preventative health and wellness.
GWI’s research, programs, and initiatives have been instrumental in the growth of the wellness economy—and in uniting the health and wellness industries.
Positive Luxury
Proud and excited to announce to join Positive Luxury Impact Network for sharing values and contributing for an Earth-positive impact and sustainable climate economy
Since 2011, Positive Luxury has been helping luxury companies adapt to the new climate economy, keeping clients ahead of societal and legislative shifts
Unique to other certifiers, and work with clients continues beyond Butterfly Mark certification. Actionable reporting and communication tools enable companies to bridge the trust gap and leverage sustainability as a driver of value.
By attaining The Butterfly Mark, luxury businesses certify that operations are conducted through the highest standards of sustainability, showing genuine innovation and leadership.
Through this partnership, we will be working with change makers, gathering key industry research, and action the Butterfly certification process for our clients.
Please contact info@sp-branding for more information.
Positive Luxury
Proud and excited to announce to join Positive Luxury Impact Network for sharing values and contributing for an Earth-positive impact and sustainable climate economy
Since 2011, Positive Luxury has been helping luxury companies adapt to the new climate economy, keeping clients ahead of societal and legislative shifts
Unique to other certifiers, and work with clients continues beyond Butterfly Mark certification. Actionable reporting and communication tools enable companies to bridge the trust gap and leverage sustainability as a driver of value.
By attaining The Butterfly Mark, luxury businesses certify that operations are conducted through the highest standards of sustainability, showing genuine innovation and leadership.
Through this partnership, we will be working with change makers, gathering key industry research, and action the Butterfly certification process for our clients.
Please contact info@sp-branding for more information.
